Provider Profile: Italy Charme


Italy Charme is the travel project of Moreno Moretti, who grew up in a small town in Le Marche and started his own Italian touring company.


Moreno is an avid traveler and a big fan of slow food movement. He is always ready to share his amazing experiences with you and your clients. Italy Charme focuses on original tourism products oriented toward real values, culture and passion of Italy. Travel with Italy Charme and your experiences will be unforgettable.

Moreno has been touring Italy all of his adult life and I recently asked him to offer our agent network some insights on a successful touring.


Q: What size group is best to enjoy a custom group tour?  (ie. What is too small and what is too large?) 
A: The best experience is approx from 4 people to 10 to guarantee an amazing and unique experience. We prefer to use smaller venues so they don’t have a big space but it will be more family touch as my partners are small to medium business size.

Q: If we have seen Rome, Venice, and Milan but now want to experience some smaller and less hectic places, where should we go?
A: Amalfi, Emilia Romagna, Le Marche or Apulia and Sicilia are all good. Locations like Amalfi can be very busy, but we know some of the smaller local places that can give you an experience like no other.

Q: For the agent who says, "My clients want “experiences” more than site seeing." what do you recommend?
A: The best experience I can advise could be smaller local life: Visit local fisher market in Catania, or visit a local Parmiggiano Reggiano diary and combine with a local cooking class to the house of local family to try to make home tortellini . Visit my farmer in Amalfi they will show how to make the real home made cheese and mozzarella or the truffle hunters who source our world famous ingredients. It is an outstanding experience to make your own home made Naples pizza combined with good glass of wine  All with the very warm and hospitality people typical of southern Italy.



Q: Some clients have children they want to include. Do you have options that include children? What would be the youngest age for touring?
A: Yes indeed. The type of culinary tours we provide is a perfect match to include also the children because is very nice to educated the children about the quality of food to preserve the local biodiversity

Q: For those who want to see multiple cities but are nervous about driving, how reasonable is the cost for hired drivers and do you recommend that as an option? 
A: Is very easy because from one city to another city we advise a fast train first class is an amazing experience and to move in the local I will advise a private English-speaking driver. This makes it an easy and friendly experience.

Q: What are the high and low seasons of Italy? I hear travel in July and August can be very busy. Do you recommend not touring during some times of the year? 
A: The best time to travel In Italy is from March until to the end of May and from Sept until middle of November because is still very warm weather food of food festival and not high season!

TA Fams is proud to be a partner with Italy Charme. We have access to a fam tour program as well as being able to offer agents U.S.-based support for client bookings. See our website for more information on how to book a tour for yourself or a client.
 https://www.tafams.com/custom-italian-tours